For UK buyers who sat out the September 1 hardware bump, the math just flipped. Multiple deal roundups today put the Nintendo Switch 2 at £354.99 at Smyths Toys and Argos—the lowest street price those outlets have reported since the console launched in June 2025, and a cut that lands weeks ahead of Black Friday rather than during it.
TheGamer’s September 24 write-up is the clearest same-day summary of the numbers, and GamesRadar plus Trusted Reviews tracked the same £354.99 figure at Smyths and Argos a day earlier. Those reports agree on the baseline history that matters for a buyer’s guide: launch MSRP was £395.99, the list price rose to £419.99 on September 1, and the current promotions sit well under both.
Price delta table: sale vs launch vs current MSRP
Here is the pound math we are using for this exclusive, drawn from those deal reports rather than from inventing a private retailer scrape. Percentages are rounded to the nearest whole number.
| Reference | Price | vs £354.99 sale | Off sale price |
|---|---|---|---|
| Current UK MSRP (from Sep 1) | £419.99 | £65.00 cheaper | ~15% off |
| Launch UK MSRP (June 2025) | £395.99 | £41.00 cheaper | ~10% off |
| Smyths / Argos sale (reported Sep 23–24) | £354.99 | — | — |
GamesRadar notes that even before this promotion, the lowest Switch 2 street prices it had seen hovered around £380, so £354.99 is not only under both MSRPs—it also undercuts the prior street floor by roughly £25. That is the part holiday shoppers should weigh carefully: Nintendo hardware rarely sits this far under list for long, and RAM cost pressure is the reason several of those same outlets argue another cut this deep is unlikely soon.
What the retailers are attaching to the console
The headline price is not the only lever. Dexerto’s Argos Gaming Event roundup (live September 23 through October 6) says Argos is advertising £354.99 as its lowest Switch 2 price ever and is bundling a selected Switch 2 game for £20 alongside the console, naming Cyberpunk 2077: Ultimate Edition, Metroid Prime 4: Beyond, Pokémon Pokopia, and Star Fox among the options. GamesRadar separately flags a Smyths add-on: a PowerA Slim Case for £10 when you take the console deal, with free delivery or store collection.
Those extras matter for gift math. A console-plus-game basket at Argos can land near £374.99 before accessories, which is still under the current standalone MSRP. A Smyths console-plus-case basket near £364.99 is a quieter win for someone who already owns digital library plans. Neither promotion, as reported, includes an open-ended promise that £354.99 will survive past early October at Argos or past whatever Smyths inventory window is behind the current listing.
Holiday-gift timing verdict for UK buyers
If you already know a Switch 2 is on the Christmas list, waiting for Black Friday is a real gamble rather than a safe default. The Argos event’s published end date of October 6 gives a concrete calendar checkpoint. After that, you are back to hoping another retailer reprints a sub-£360 offer while Nintendo’s own list price sits at £419.99. GamesRadar’s early-Black-Friday framing is useful here: recent years have pushed deep discounts earlier, but they have also made the November “showstopper” console cuts rarer, especially on Nintendo hardware that holds residual value.
Who this sale actually helps is narrower than a generic “buy now” headline. It is strongest for UK buyers who skipped the pre–September 1 window, for gift shoppers who need a sealed console before November exclusives land, and for households that want the portable mid-gen box without paying the new list. It is weaker if your priority is the cheapest living-room digital box in the shop—Xbox Series S street prices still commonly sit in a lower band at the same retailers, based on ongoing Argos deal aggregators—because that comparison is about platform libraries, not about matching Nintendo’s exclusive calendar.
Why November 5 still tilts the buy-now case
The software reason to stop waiting is clearer than the hardware rumor mill. The Legend of Zelda: Ocarina of Time remake is locked as a Switch 2 exclusive for November 5, 2026, which TheGamer explicitly cites as part of the current purchase case. If that remake is the gift that matters in your household, buying the console during a documented £65-under-MSRP window in late September is simply cleaner than hoping Black Friday undercuts a machine that just went up in price at the start of the month.
NGC verdict: for UK holiday buyers who already prefer Switch 2 software, £354.99 at Smyths or Argos is the buy window to use before October 6—not a rumor, and not a promise it returns. Track the Argos event end date, skim whether the £20 game add-on still lists a title you want, and treat Black Friday as a possible accessory or bundle event rather than a guaranteed deeper console cut.